This project was a real fun one to be a part of. One of the few projects at Mary Kay I got to be involved from the early stages in the creative process. The Creative Directors had a specific look in mind and I had inspirations from a band I was in love with in college called “Ladytron”. The CDs wanted to have a white world with lines of the color shades around the models. I assisted with the storyboading and made some examples to pitch to the CDs and they were eager to move forward with the style as long as I can incorporate the product and copy to the look.
